Attempting to run a media and entertainment business without a data center is like trying to operate an airport without a terminal.

Challenge
Businesses that create and distribute movies, television programs, newspapers, magazines, books, and other forms of entertainment and information content have met a technology tsunami. To cope with the challenge, media and entertainment organizations are increasingly turning to data centers for the technology and other resources necessary to create, store and distribute multimedia content worldwide.

For a rapidly growing number of media and entertainment businesses, the data center has emerged as an operations hub - a central place to develop, store, and distribute multiple forms of content. Additionally, like most other enterprises, media and entertainment organizations are using their data centers to manage an array of routine business tasks, including enterprise websites, email, and HR and payroll operations.

With electronic media rapidly replacing paper, film, and videotape, entertainment and media organizations are deploying powerful servers and storage systems at a breakneck pace. Meanwhile, websites and broadband networks are quickly replacing packaged products (such as CDs and DVDs) and printed materials (including books and newspapers) as delivery platforms. As these changes occur, the need to make rapid IT investments is posing a major financial challenge to many media and entertainment industry players, particularly in the face of falling revenues created by both the business model transition and a generally difficult economic environment.

Servers, storage, and bandwidth are on the minds of virtually all media and entertainment industry CIOs and IT managers. Security is also a top concern, with content bootlegging and piracy viewed as major revenue stream threats. Meanwhile, uninterrupted uptime is seen as essential to ensure high-quality content delivery to consumers.

For media and entertainment companies, virtualization allows servers and other systems to be driven to their maximum potential while providing the seamless scalability necessary to cope with rapid growth.

Solution
IO provides a wide range of data center services engineered to address these scalability, security and high-availability challenges. IO's private cloud computing infrastructure provides access to enterprise-grade virtual servers, storage, hosts, and clusters that can scale to meet the heavy processing and storage requirements of media and entertainment companies - both domestically and internationally. And with a 100% uptime SLA, IO can provide performance and reliability that is unmatched.

Learn more on how IO can help.